dear friends,<br>back from London, a short resume from the exhibit "Remix the world! Reinvent Reality".<br>(sorry for any crossposting)<br><br>
<p style="text-align: center;">REFF – RomaEuropa FakeFactory, FakePress, Art is Open Source</p><div>
</div><p style="text-align: center;">present:</p><div style="text-align: center;">
</div><p style="text-align: center;"><strong>REFF AR Drugs in London.</strong></p><div style="text-align: center;">
</div><p style="text-align: center;"><strong>A Fake Cultural Institution, an Augmented Reality drug and the reinvention of reality</strong></p><div style="text-align: center;">
</div><p style="text-align: center;"><a title="REFF AR Drug, exhibition" href="http://www.youtube.com/watch?v=-CfET1YyyKs" target="_blank">http://www.youtube.com/watch?v=-CfET1YyyKs</a></p>
<p><br></p><p>REFF, the fake institution created in 2009 to enact innovative
cultural policies all over the world, during its first international
exhibit in London lunched ist last production: REFF AR Drug, an
augmented reality drug enabling humans to the systematic reinvention of
reality.</p>
<p>The 25th of February, people at the opening of the exhibit have had
the chance to taste the drug and to experiment with the effects: the
possibility to create new forms of expression, to fill the world with
digital content and to realize new forms of free, independent
communication that are able to mutate our perception of cities and the
spaces we live in, just like a psychoactive drug.</p>
<p>This is the metaphor used by Art is Open Source: the Augmented
Reality Drug is really MACME, an open source software platform that
allows people to use the so-called ubiquitous technologies, thus
enabling the owners of iPhone and Android smartphones to freely create
videos, sounds and other contents directly in the spaces and places of
our cities. Completely new forms of communication that really change
the way in which people communicate and relate with the rest of the
world.</p>
<p>The drug is currently exhibited at Furtherfield Gallery an has
already been distributed in dozens of universities and students
occupations all over in London, as a special “AR Youth Program” of the
Fake Institution. Hundreds of projects for the “methodological
reinvention of reality” are popping up in the laboratories of these
institutes.</p>
<p>Everyone is addicted!</p>
<p><strong>Images from the opening</strong></p>
<p>- <a title="REFF AR Drug photos" href="http://www.romaeuropa.org/macme/wp-admin/-%20http://www.s4c.it/slides/refflondon/index.html#IMG_5931" target="_blank">http://www.s4c.it/slides/refflondon/index.html#IMG_5931</a></p>
<p>- <a title="REFF AR Drug photos" href="http://www.romaeuropa.org/macme/wp-admin/-%20http://www.flickr.com/photos/http_gallery/sets/72157626175020078/" target="_blank">http://www.flickr.com/photos/http_gallery/sets/72157626175020078/</a></p>
<p><strong>REFF AR Youth Program</strong></p>
<p><a href="http://www.fakepress.it/FP/?p=1694&lang=en">http://www.fakepress.it/FP/?p=1694&lang=en</a></p>
<p><strong>More info on the Exhibit:</strong></p>
<p><a title="REFF AR Drug, exhibition" href="http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality" target="_blank">http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality</a></p>
<p><strong><br></strong></p><p><strong>ABOUT REFF AR Drugs</strong></p>
<p>From the information sheet:</p>
<p>“REFF is an Augmented Reality (AR) Drug. Also referred to as Simulata
Realitas per Activam-Industriosam-Laboriosam Multiplicationem, REFF
AR Drug is a psychotropic antidepressant administered
cross-medially.This drug is used to treat social depression, fear of
the future, precariety, anthropological distress, lack of
opportunities, communicational totalitarianism, scarcity of freedoms
and intolerant social ecosystems.Compared to other drugs acting on the
same areas, REFF AR Drug is designed with accessibility in mind and
as an enabler of the spontaneous generation of forms of expression and
of collaborative practices.</p>
<p>REFF AR Drug is also used (off-label) to treat numerous other
conditions such as the UFPS (Uncertainty for the Future of Publishing
Syndrome), and the LDSBMS (Lack of Decent Sustainable Business Models
Syndrome).”</p>
<p>Learn more here:</p>
<p><a title="REFF AR Drug, an augmented reality drug" href="http://www.romaeuropa.org/macme/?p=1640" target="_blank">http://www.fakepress.it/FP/?p=1640</a></p>
<p><strong><br></strong></p><p><strong>ABOUT MACME</strong></p>
<p>MACME (Multi Author Medial Cross Ecosystem), is an open source
platform that transforms a WordPress blog into a system of cross-media
publishing. MACME has been issued as a giant WordPress plugin,
distributed through GPL3 license. Thanks to MACME, anyone can produce
their own cross-media publication and distribute it individually in
augmented reality as a website, e-book, mobile phone application (for
iPhone, iPad and coming soon for Android).</p>
<p>Learn more here:</p>
<p><a title="MACME, augmented reality, wordpress plugin, crossmedial publishing" href="http://www.fakepress.it/?p=1617&lang=en" target="_blank">http://www.fakepress.it/FP/?p=1617&lang=en</a></p>
<p><strong><br></strong></p><p><strong>ABOUT REFF – RomaEuropa FakeFactory</strong></p>
<p>REFF is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.</p>
<p>REFF was born in Italy in 2009. Since then it continuously operated
using fake, remix, reinvention, recontextualization, plagiarism and
reenactment as tools for the systematic reinvention of reality. Defining
what is real is an act of power. Being able to reinvent reality is an
act of freedom. REFF promotes the dissemination and reappropriation
of all technologies, theories and practices that can be used to freely
and autonomously reinvent reality.</p>
<p>To do this, REFF established an international competition on digital
arts, a worldwide education program in which ubiquitous technologies
are used to create additional layers of reality for critical practices
and freedoms, a series of open source software platforms and an
Augmented Reality Drug.</p>
<p>REFF collaborates with art organizations, student groups, research
institutions and all other subjects wishing to promote the freedoms to
reinvent their world. REFF has received several official recognitions
worldwide: it was hosted in the Cultural Commission of the Italian
Senate, and was an official initiative of the European Community’s Year
of Creativity in 2009.</p>
<p>Official site:</p>
<p><a title="reff, romaeuropa fakefactory" href="http://www.romaeuropa.org/" target="_blank">http://www.romaeuropa.org</a></p>
<p>REFF in the world:</p>
<p><a title="reff, romaeuropa fakefactory, map" href="http://reff.romaeuropa.org/" target="_blank">http://reff.romaeuropa.org</a></p>
<div>
</div><p style="text-align: center;"><br></p><p style="text-align: center;">Credits</p><div style="text-align: center;">
</div><p style="text-align: center;">REFF AR Drugs is powered by:</p><div style="text-align: center;">
</div><p style="text-align: center;">REFF – RomaEuropa FakeFactory</p><div style="text-align: center;">
</div><p style="text-align: center;">in collaboration with</p><div style="text-align: center;">
</div><p style="text-align: center;">FakePress & Art is Open Source</p><div style="text-align: center;">
</div><p style="text-align: center;"><br></p><p style="text-align: center;">More info on:</p><div style="text-align: center;">
</div><p style="text-align: center;"><a title="reff, romaeuropa fakefactory, map" href="http://www.romaeuropa.org/" target="_blank">http://www.romaeuropa.org</a></p><div style="text-align: center;">
</div><p style="text-align: center;"><a title="fakepress, next step publishing, augmented reality" href="http://www.fakepress.it/" target="_blank">http://www.fakepress.it</a></p><div style="text-align: center;">
</div><p style="text-align: center;"><a title="art is open source, artivism, hacking, augmented reality, artificial intelligence" href="http://www.artisopensource.net/" target="_blank">http://www.artisopensource.net </a></p>
<br>