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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Ciao stella,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>mi fate sapere se avete in programma un’uscita
a Milano tra marzo e aprile? Non ricordo quando tornate…<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>GRANDI!!!!!!!!!<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Un bacio e spero a presto<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Martina<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>Da:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
aha-bounces@lists.ecn.org [mailto:aha-bounces@lists.ecn.org] <b><span
style='font-weight:bold'>Per conto di </span></b>penelope.di.pixel<br>
<b><span style='font-weight:bold'>Inviato:</span></b> luned́ 21 marzo 2011
11:08<br>
<b><span style='font-weight:bold'>A:</span></b> undisclosed-recipients:<br>
<b><span style='font-weight:bold'>Oggetto:</span></b> [aha] An Augmented
Reality Drug distributed in London</span></font><o:p></o:p></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>dear friends,<br>
back from London, a short resume from the exhibit "Remix the world!
Reinvent Reality".<br>
(sorry for any crossposting)<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>REFF – RomaEuropa FakeFactory, FakePress, Art is Open
Source<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>present:<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><strong><b><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>REFF AR Drugs in London.</span></font></b></strong><o:p></o:p></p>
<p align=center style='text-align:center'><strong><b><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>A Fake Cultural
Institution, an Augmented Reality drug and the reinvention of reality</span></font></b></strong><o:p></o:p></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://www.youtube.com/watch?v=-CfET1YyyKs"
target="_blank" title="REFF AR Drug, exhibition">http://www.youtube.com/watch?v=-CfET1YyyKs</a><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF, the
fake institution created in 2009 to enact innovative cultural policies all over
the world, during its first international exhibit in London lunched ist last
production: REFF AR Drug, an augmented reality drug enabling humans to the
systematic reinvention of reality.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>The 25th
of February, people at the opening of the exhibit have had the chance to taste
the drug and to experiment with the effects: the possibility to create new
forms of expression, to fill the world with digital content and to realize new
forms of free, independent communication that are able to mutate our perception
of cities and the spaces we live in, just like a psychoactive drug.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>This is
the metaphor used by Art is Open Source: the Augmented Reality Drug is really
MACME, an open source software platform that allows people to use the so-called
ubiquitous technologies, thus enabling the owners of iPhone and Android
smartphones to freely create videos, sounds and other contents directly in the
spaces and places of our cities. Completely new forms of communication that
really change the way in which people communicate and relate with the rest of
the world.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>The drug
is currently exhibited at Furtherfield Gallery an has already been distributed
in dozens of universities and students occupations all over in London, as a
special “AR Youth Program” of the Fake Institution. Hundreds of projects for
the “methodological reinvention of reality” are popping up in the laboratories
of these institutes.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Everyone
is addicted!<o:p></o:p></span></font></p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Images
from the opening</span></font></b></strong><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>- <a
href="http://www.romaeuropa.org/macme/wp-admin/-%20http:/www.s4c.it/slides/refflondon/index.html#IMG_5931"
target="_blank" title="REFF AR Drug photos">http://www.s4c.it/slides/refflondon/index.html#IMG_5931</a><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>- <a
href="http://www.romaeuropa.org/macme/wp-admin/-%20http:/www.flickr.com/photos/http_gallery/sets/72157626175020078/"
target="_blank" title="REFF AR Drug photos">http://www.flickr.com/photos/http_gallery/sets/72157626175020078/</a><o:p></o:p></span></font></p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF
AR Youth Program</span></font></b></strong><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="http://www.fakepress.it/FP/?p=1694&lang=en">http://www.fakepress.it/FP/?p=1694&lang=en</a><o:p></o:p></span></font></p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>More
info on the Exhibit:</span></font></b></strong><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality"
target="_blank" title="REFF AR Drug, exhibition">http://www.furtherfield.org/exhibitions/reff-remix-world-reinvent-reality</a><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>ABOUT
REFF AR Drugs</span></font></b></strong><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>From the
information sheet:<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>“REFF is
an Augmented Reality (AR) Drug. Also referred to as Simulata Realitas per
Activam-Industriosam-Laboriosam Multiplicationem, REFF AR Drug is a
psychotropic antidepressant administered cross-medially.This drug is used to
treat social depression, fear of the future, precariety, anthropological
distress, lack of opportunities, communicational totalitarianism, scarcity of
freedoms and intolerant social ecosystems.Compared to other drugs acting on the
same areas, REFF AR Drug is designed with accessibility in mind and as an
enabler of the spontaneous generation of forms of expression and of
collaborative practices.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF AR
Drug is also used (off-label) to treat numerous other conditions such as the
UFPS (Uncertainty for the Future of Publishing Syndrome), and the LDSBMS (Lack
of Decent Sustainable Business Models Syndrome).”<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Learn
more here:<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="http://www.romaeuropa.org/macme/?p=1640" target="_blank"
title="REFF AR Drug, an augmented reality drug">http://www.fakepress.it/FP/?p=1640</a><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>ABOUT
MACME</span></font></b></strong><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>MACME
(Multi Author Medial Cross Ecosystem), is an open source platform that
transforms a WordPress blog into a system of cross-media publishing. MACME has
been issued as a giant WordPress plugin, distributed through GPL3 license.
Thanks to MACME, anyone can produce their own cross-media publication and
distribute it individually in augmented reality as a website, e-book, mobile
phone application (for iPhone, iPad and coming soon for Android).<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Learn
more here:<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="http://www.fakepress.it/?p=1617&lang=en" target="_blank"
title="MACME, augmented reality, wordpress plugin, crossmedial publishing">http://www.fakepress.it/FP/?p=1617&lang=en</a><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p><strong><b><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>ABOUT
REFF – RomaEuropa FakeFactory</span></font></b></strong><o:p></o:p></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF is a
fake cultural institution enacting real policies for arts, creativity and
freedoms of expression all over the world.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF was
born in Italy in 2009. Since then it continuously operated using fake, remix,
reinvention, recontextualization, plagiarism and reenactment as tools for the
systematic reinvention of reality. Defining what is real is an act of power.
Being able to reinvent reality is an act of freedom. REFF promotes the
dissemination and reappropriation of all technologies, theories and practices
that can be used to freely and autonomously reinvent reality.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>To do
this, REFF established an international competition on digital arts, a
worldwide education program in which ubiquitous technologies are used to create
additional layers of reality for critical practices and freedoms, a series of
open source software platforms and an Augmented Reality Drug.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF
collaborates with art organizations, student groups, research institutions and
all other subjects wishing to promote the freedoms to reinvent their world.
REFF has received several official recognitions worldwide: it was hosted in the
Cultural Commission of the Italian Senate, and was an official initiative of
the European Community’s Year of Creativity in 2009.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Official
site:<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="http://www.romaeuropa.org/" target="_blank"
title="reff, romaeuropa fakefactory">http://www.romaeuropa.org</a><o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>REFF in
the world:<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><a
href="http://reff.romaeuropa.org/" target="_blank"
title="reff, romaeuropa fakefactory, map">http://reff.romaeuropa.org</a><o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>Credits<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>REFF AR Drugs is powered by:<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>REFF – RomaEuropa FakeFactory<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>in collaboration with<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>FakePress & Art is Open Source<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>More info on:<o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://www.romaeuropa.org/" target="_blank"
title="reff, romaeuropa fakefactory, map">http://www.romaeuropa.org</a><o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://www.fakepress.it/" target="_blank"
title="fakepress, next step publishing, augmented reality">http://www.fakepress.it</a><o:p></o:p></span></font></p>
<p align=center style='text-align:center'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><a href="http://www.artisopensource.net/"
target="_blank"
title="art is open source, artivism, hacking, augmented reality, artificial intelligence">http://www.artisopensource.net
</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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